ROOFING PPC & GOOGLE ADS

It depends on your market, your competition and the services you are advertising. Emergency and commercial keywords cost more than small repair keywords, and storm season pushes everything higher. We build your specific budget from real competitor bid data in your service area during the free audit, so you start with a number based on your market, not an industry average.

Yes, when the campaign is tracked all the way to booked jobs. PPC for roofers works because Google Ads puts your business in front of homeowners at the moment they search for a roofer, which is when they are most ready to book. The ads only pay off if the account is built by service and area, every call is tracked, and new leads get a fast call back. Without those three things, it is easy to spend money on clicks that never turn into work.

Google Ads and Local Services Ads can start producing calls within the first few weeks of launch, which makes them the fastest way to fill an empty pipeline. Heading into storm season with no leads coming in, this is usually the first channel we turn on.

Google Ads charges per click and gives you full control over keywords and targeting. Local Services Ads charges per qualified lead and shows above regular ads with a “Google Guaranteed” badge, which builds trust before the click even happens. Most roofing companies run both where both are available.

It is live in some markets and not yet in others. We confirm availability for your service area during the audit. Where it is not available, we get the same top-of-page result through a tighter Google Ads structure combined with local SEO and Google Business Profile work.

Neither is better on its own, because they reach homeowners at different moments. Google Ads catches people who are searching for a roofer right now, so those leads are ready to book. Facebook and Instagram ads reach people before they search, which works well for storm response, free inspection offers and bringing back site visitors who did not call. Most roofing companies start with Google Ads and add Facebook when they want more volume.

Yes, and we recommend it for most roofers. Both run through one tracking setup and one monthly report, so you see cost per lead and cost per booked job for each channel side by side. Visitors from Google Ads who did not call can be shown Facebook and Instagram ads that bring them back. You can read more about the Facebook side on our roofing Facebook ads page.

It depends on the service. A more expensive lead for a full roof replacement can be a far better result than a cheap lead for a small repair, since the job value is so different. We track cost per lead by service type every month, not as one blended number that hides what is actually working.

As close to instantly as possible. Response-time research is consistent on this: a lead contacted within a few minutes converts at a far higher rate than one contacted half an hour later, and most of that advantage disappears within the first hour. We set up an automatic text on every campaign so a homeowner hears from your business before they have called the next name on their list.

Pausing completely usually costs you ad rank and Quality Score, which makes restarting more expensive later. A smaller budget through the slow months, rather than stopping entirely, keeps your account warm and keeps you visible while competitors go quiet.

Call tracking ties every phone call and form fill back to the exact keyword and ad that produced it, so you are looking at real lead volume, not just clicks or impressions. You can listen to the call recordings as well. Without tracking, there is no way to know which part of the campaign is working.

Look for a roofing PPC company that shows you cost per lead by service type, not just clicks, gives you full access to your own ad account, and can explain how it handles storm-driven demand spikes. Roofing pay per click behaves differently from PPC for most other trades, so general home services experience is not the same as roofing-specific experience.

No. We build dedicated landing pages for your campaigns, so your ads can run even if your main site needs work. That said, a slow or confusing main site still hurts, because homeowners often check it before they call. If it needs fixing, we will tell you in the audit.